APEX SERVE
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Tennis player mid-swing, shot from ground level against a violet and orange dusk sky

Apex Serve. Own the court.

Tennis performance gear

Rackets, apparel and court essentials built for the moments that decide matches.

Shop the Collection Watch the Film
Speed
Power
Control
Speed
Power
Control
Speed
Power
Control
Speed
Power
Control

01 / Collection

The SS26 Collection.

NewBlack and orange tennis racket standing upright

Apex Pro 98

$289
Off-white performance tennis shoe with an orange sole

Baseline Vector

$179
Plain burnt orange performance tennis t-shirt

Rally Tee

$139

The Roster.

The players we build for.

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Engineered on court.

Slide 1 of 3: Speed

Off-white performance tennis shoe with an orange sole
01

Speed

Lighter frames and stretch fabrics that get you moving before the ball bounces twice.

Close-up of an orange graphite racket frame and yellow strings
02

Power

String beds and stiffness tuned to turn every shoulder turn into pace.

Black and orange tennis racket standing upright
03

Control

Balanced heads and grip geometry that put the ball where you aimed it.

250km/h
Peak serve speed
40+
Pro athletes
12
Countries on tour

Story

Built from the ground up.

APEX SERVE started with two former juniors tired of gear designed in a lab and never tested on the baseline. Every frame, string and seam they had ever bought felt like a compromise made for a spec sheet.

So every prototype goes to working pros on clay, grass and hard courts, and it only ships when they stop talking about the kit and start talking about the match.

Tennis ball kicking up chalk on the baseline
Baseline, 6:42pm

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